Best advice I received on swimming a dog in your pool is:
Wet them down with a hose BEFORE you let they go for a swim....keeps the coat from absorbing as much chlorine as when they jump in dry...
Our dogs have been swimming in the pool for 25 years and I don't hose them off at all. They have never had a problem. However, if the coat is already dead and needs to be removed - it does turn browner faster on the blacks, from the chlorine
We put a pool in for the Labs 5 years ago, I couldn't keep up with the rinsing them off after business. They were in and out 8+ times a day. I just can't get all carried away about their coats--hoping they'll stay perfect for showing. They need to have fun too. I put the pool in so we all could enjoy it. And we do :)