OK, I have to ask, with it inside the front cover of the LQ and on the back cover of Just Labs, is the new ad campaign Purina is running "This could be the year we steal someone's thunder." a photo of Jen? and what dog?

A west coast handler,,,and Ch. Decoys Daydream Believer

anyone have a link to the ad somewhere online?

If it's the ad that I am thinking about - the handler is Judy Heim's daughter Marlynn Durham and yes it is a Decoy dog at the Palm Springs show last year.

There was a post about it a week or so ago.

Valerie Jones - Bibsmom

So I am curious as to what was meant by the ad
headline "Steal Someone's Thunder"?

It is a Purina Pro Plan ad...it is not a breeder's ad if that is what you are getting to. Have you not seen it? It has been in the past two LQ's.

I am not a fan of the ad campaign. Kind of sour grapes seems. We have enough of that in the sport without a dog food company egging it on. But was curious to know who none the less.

Wow....you SOOOOO don't get marketing strategies!