Oh my gosh! It's a gimmick to sell dogs. Case closed.
So back to my Name, So what? You're making a big deal out of something you have no control of and really doesn't matter in the big scheme of things. What you want to pass a law saying people can't use "Gimmicks" to sell dogs?
Who really cares. Gimmick. and what is this competition ? I thought that was for the show ring not who could come up with the best gimmicks to sell beloved puppys. A great home is the only competition, finding the best. $$$$ that is sad.